Bike To Everything

As the person responsible for organically positioning a site focused on bicycle commuting, I had several responsibilities, including designing the logo and branding for the brand, creating different promotions such as videos and animated stories, and managing the site's social media accounts.
To start, I designed a logo that effectively communicated the brand's mission and values. The logo featured 3 types of bikes.

The branding was designed to be fresh, modern and appealing to a young audience interested in sustainable transportation. In short, my work on positioning the bike commuting page was a comprehensive effort that included logo and brand design, content creation, social media management and community building.