Bad Axe Orizaba

Bad Axe Orizaba is a fast-food restaurant with a unique axe-throwing theme, making it the first of its kind in the country (Mexico). Located in the city of Orizaba, I was responsible for overseeing all aspects of marketing, advertising, photography, branding, packaging, and more for the establishment.

In addition to our distinctive theme, we achieved impressive results, with a significant number of burgers sold daily, boneless wings consumed per day, and successful promotions for axe-throwing sessions. The combination of a novel concept and effective marketing strategies contributed to the restaurant's success and popularity in Orizaba.